Privacy Policy


Privacy Statement

The integrity of your personal data is vital for DWFritz, and, therefore, we welcome the extra transparency and protection of your personal data that the General Data Protection Regulation (GDPR) requires.

Whether you are a valued Customer, Supplier, Commercial or Administrative Intermediary, a Digital Registrant, a Physical Registrant, a Digital Visitor, or a Facility Visitor, it’s important to us that you feel safe about how we treat your personal data.

Accordingly, we outline what types of personal data we collect from you, why, and what happens to your data while in our care. We also explain your rights under the GDPR and give you contact details in case you have any questions or requests about your data.

To understand what legal ground we rely on for each of the purposes described below, you are informed at the point of data collection where you will also be referred to this DWFritz Privacy Statement. Regarding retention periods, we store personal data only as long as necessary to fulfill the purposes outlined in this Privacy Statement unless a longer storage period is required for legitimate reasons, required by law or as necessary to justify or defend a legal claim. If you gave your consent for the use of your data, you may withdraw that consent at any time, and we will stop using your data. Your withdrawal of consent rights, as well as the specific retention periods, are provided to you in the information where we initially collected your personal data.


We consider you:

  • Customer, if you or the company you work for has purchased our products or services;
  • Supplier, if you work for one of our many supplier companies from whom we purchase goods and services;
  • Commercial or Administrative Intermediary, if you work for one of our many distributors or other intermediaries such as our agents and customs brokers;
  • Digital Registrant, if you, for example, use our websites to:
    • Request information about our products or services;
    • Register for newsletters or DWFritz sponsored events;
    • Apply to any DWFritz subscriptions or community forums;
    • Respond to survey or marketing communication.
  • Physical Registrant, if you register with us in person at any of our events;
  • Digital Visitor, if you navigate our websites without registering as described under Digital Registrant;
  • Facility Visitor, if you visit any of our offices or facilities in the US or EU or EEA (European Union and European Economic Area).

Please be aware that you may appear in multiple categories as described above, depending on your relationship and activities with DWFritz. For example, you may be considered a Customer, a Digital Registrant, and a Facility Visitor if you purchased our products, filled in one of our web forms and visited a DWFritz site at some point in time.

In an attempt to provide you with increased value, we may include third party links on our websites. These linked sites have separate and independent privacy policies. DWFritz is not responsible for the practices of these third-party websites and so your use of those websites will be in accordance with their privacy policies.

Sharing information with parties outside of DWFritz

DWFritz does not sell, trade, or otherwise transfer your personal data to outside parties except as provided below based on DWFritz’s legitimate interests to provide you with the high quality, useful products, and services you have come to expect from DWFritz. We may transfer your data only if we have assured an adequate level of protection in the receiving country such as through the European Commission’s Standard Contractual Clauses with third parties or as otherwise required under national data protection law.

We may share data about Digital Visitors, Customers and Registrants to our website hosting partners and other parties who assist us in operating our websites, conducting our business, or servicing you, so long as those parties agree to keep your personal data confidential. More detail about this can be found at our specific Cookie Information page.

DWFritz may share data about a Digital Visitor, Facility Visitor, Customer, Registrant, or Supplier with another Sandvik company if necessary to respond to you.

We may share data about Digital Visitors, Facility Visitors, Customers and Digital or Physical Registrants within the Sandvik group and with DWFritz business partners like authorized resellers or distributors so they can market and sell relevant DWFritz products and services to you, and so that we may jointly host product demonstrations and other events for you.

We may have to release information about Digital Visitors, Facility Visitors, Customers, Suppliers, or Digital and Physical Registrants to the appropriate authorities or other relevant third parties in order to enforce our privacy policies or to protect DWFritz’s rights, property, or safety. We may also have to release your data to government authorities when a legal obligation compels us to.

Blogs, chat rooms and the like

DWFritz may provide blogs, chat rooms or bulletin boards on our websites. Any personal information you choose to submit in such forum may be read, collected, or used by others who visit these forums. These non-DWFritz third parties may in their own discretion send you unsolicited messages. We are not responsible for these third parties’ handling of your personal data.

We post a list of customers’ references and testimonials about our products and services only upon consent of each customer.

Your rights

You have the right to:

  • Know what data DWFritz holds about you;
  • Restrict, under certain circumstances, our processing of your data;
  • Have access to your data;
  • Have it corrected if inaccurate or out of date.

Additionally, you may object, based on your personal circumstances, to our processing of your data for our legitimate interests or object to our decisions about you based on profiling or automated decisions using your personal data. In some cases, you may require us to completely erase your data from all our files, and in other cases you may require us to provide your data in a machine-readable format and have the data transferred to another company. To exercise any of these rights, please submit the appropriate form based on your relationship with DWFritz:

If we collect personal data based on your consent, you have the right to withdraw your consent at any time. You may exercise this right by clicking on “withdrawing consent” or clicking on the “unsubscribe” link located at the bottom of DWFritz marketing emails or web forms where we obtained your consent.

You have the right to lodge a complaint with the government authority charged with protecting your personal data rights. This could be:

  • The Swedish Data Inspection Board which regulates Sandvik AB, the parent company of the Sandvik group of companies and DWFritz;
  • The government authority in the country of DWFritz;
  • The authority in the country where you believe a violation of your personal data rights occurred.

The Controller of your data

The Controller of your data is DWFritz, which initially collected your data and decided the purposes and means for using your data. If you have questions about who the Controller of your data is or any other questions about your data, please contact a DWFritz privacy officer at:

DWFritz Automation
ATTN: Marketing Dept. (Privacy Policy)
9600 SW Boeckman Rd., Wilsonville, OR 97070

Data collected from other sources

There may be times when DWFritz collects data about you from another source than yourself. This could happen, for example, when our Business Partners or Suppliers provide us with information about you. We also collect personal data from public sources such as social media. We will provide more information about the third-party sources in the specific cases where this happens.