DWFritz Automation had the opportunity to partner with Hewlett Packard on their innovative ink jet technologies. This relationship was so successful that eventually HP began outsourcing multiple projects to DWFritz as their own business grew. Around that same time, Susan Fritz joined her husband Dennis to help grow the business. She was instrumental in getting the non-technical side of the business set up.
Dennis and Susan’s son, Mike, joined the company to work on business development, operations, and strategy. Together, they focused their attention on building the highly precise automated systems that we produce today — trademarking the concept Microns and Milliseconds, and developing the culture that would help propel the company’s growth in the 2000s. The company soon entered the consumer electronics market, leading to tremendous growth in 2012 and beyond.
Mike took over as CEO, strengthening DWFritz’s unique capabilities of delivering high-speed, high-volume precision automation solutions for advanced manufacturing. DWFritz’s strong leadership team is focused on client relationship building, while promoting an environment where strategic thinkers can solve the toughest precision automation challenges.
In October 2021, DWFritz became part of The Sandvik Group of companies.